Or you spot people reading the latest Michael Connelly, The Drop, and you realize that one of your favorite authors has a new book out. If two or three people on the bus are reading Pity the Billionaire, your political leanings are validated (at least for one zone). After you've seen 12 people reading American Dervishor The Rook, you think, hmmm. Checking out book covers brings many pleasures it also subtly imprints a book in your mind. On an airplane, do you notice what people are reading? Do you surreptitiously contort a bit to see a cover? Do you think about the (usually) men who are reading genre thrillers quite openly while women seem to hide romances? Same thing on the bus or subway or in cafes at lunchtime. Maybe it could be called secondary advertising. Those are proactive means of promoting a book, and are powerful, but there is another way to "handsell" a book, one that is passive. Last week we wrote about handselling books and the power of recommendations-from a bookseller, from a friend, from book reviews.
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